HP Target’s Apple Consumers with New App

Hewlitt-Packard is tapping into Apple’s iPhone customers. On Monday, the company announced a new iPhone application that allows for wireless printing from the iPhone. Since the iPhone 3G, there has been a steady wave of companies using the iPhone as a way to broaden their brand.

iPhone consumers are very loyal customers, often starting the Apple experience with an iPod or a MacBook. The applications on the iPhone make the phone very enticing to consumers. MacWorld reports the HP iPrint Photo works with the iPhone and a wireless HP inkjet printer.

The company has no future plans to extend the application to other brands such as Blackberry or Sprint’s Instinct. Focusing the HP brand to solely iPhone consumers, HP is likely hoping to transfer some of Apple’s loyal consumers to HP. HP hopes of making it big with only one niche market, versus approaching all web-enabled phones, could be risky business or the right move.