Hyundai Customer’s Get a Sweat Deal in 2009

Hyundai corporation is trying a new tactic in customer service, the returnable car. The corporation is feeling the crunch on auto sales just as American’s are feeling economic tolls on employment rates.

Hyundai Motor America allows customers’ to return their brand new Hyundai if they become laid off within one year from the purchase. It’s a two-way benefit for the corporation; hopes to increase sales and shows connection to their customer needs. CNN Money article quotes marketing strategist Peter Sorgenfrei “Not a lot of people are going to take advantage of it,“. It’s hard to imagine consumer’s hesitancy not to be put at ease by the new promotion.

In today’s economy, people are more conscious about new purchases and the ability to pay in the event of a job loss. It’s a smart move by Hyundai since consumers are heavily dependent on automobile transportation. The brand is positioning itself as the automotive leader who understands consumer’s concerns. Hyundai is a brand taking the customer experience of car buying past the flash and glamour of accessories to where it matters most – their wallet.