ICC President & CEO David Rich to Speak at In-Store Marketing Summit

David Rich, President & CEO of ICC/Decision Services, will speak at the sold out In-Store Marketing Summit next week. Appearing with Jim Fuqua, Director of In-Store Experience at SUPERVALU, David & Jim will look at how to measure and impact the true ROI of every program; and how to engage and delight shoppers (and retail partners) every time. Want to know how are you “measuring up” when it comes to executing in-store demos and retail events and who is best in class? David will show examples of who is excelling and who is falling short and why; and will share recent analytics commissioned by ICC/Decision Services exclusively for the In-Store Marketing Institute measuring the in-store experience over a 90-day period in supermarket and mass merchant channels nationwide.

The In-Store Marketing Summit is the premier educational conference for agencies, CPGs, retailers and P-O-P producers looking to improve their retail marketing strategy.

David Rich is the President & CEO of ICC/Decision Services, a privately held company headquartered in New York City serving customers across North America. David has spent close to two decades in the retail and customer experience management and, as President and CEO of ICC, he develops creative solutions for some of the world’s leading retail brands in many of the largest retail vertical markets.