Insights

The latest in iPhone applications shows retailers the dollar value resulting from increasing their conversion rates.

ICC/Decison Services’ latest in iPhone applications shows retailers the dollar value resulting from increasing their conversion rates. ConversionCalc™ is the second of its iPhone applications available for free download on iTunes. ICC’s existing application, the UpSellCall™, was the first of its kind in the industry when it was launched this past summer. ICC/Decison Services is an international customer experience management company based in New York City.

Field management loves our calculators because they are portable and easily show store management the power of associate behavior. “We received great feedback on the UpSell Calc, our first application,” says David Rich, President/CEO of ICC/Decision Services. “Field management loves our calculators because they are portable and easily show store management the power of associate behavior. Corporate loves them because they point to increased revenue. It takes so much to get customers in the door in today’s marketplace,” continues Rich, “but many retailers don’t realize that increasing your conversion rates by only 2% can increase revenue by 10%. The ConversionCalc™ will quantify that lost opportunity for retailers and can produce calculations for a single store, district or the entire retail chain.”

Other features of the ConversionCalc™ include: easy one-screen operation; allows calculations over multiple time periods (days, months, quarters, etc); reveals the true dollar amount for increased associate performance.

Click here for more “ConversionCalc” conversion rates information, iPhone applications and download links.

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