Comments on: If you can’t compete on price, compete on customer service instead http://www.iccds.com/if-you-cant-compete-on-price-compete-on-customer-service-instead.html Enhancing the Customer Experience Tue, 31 Aug 2010 19:44:14 -0400 hourly 1 By: David Rich http://www.iccds.com/if-you-cant-compete-on-price-compete-on-customer-service-instead.html/comment-page-1#comment-120 David Rich Thu, 16 Jul 2009 18:55:57 +0000 http://www.iccds.com/?p=1121#comment-120 Michelle and David, Exactly! Great customer experience generates positive returns in the long run. Customer experience programs is the best investment a company can make. Michelle and David,
Exactly! Great customer experience generates positive returns in the long run. Customer experience programs is the best investment a company can make.

]]> By: Michelle Chun-Hoon http://www.iccds.com/if-you-cant-compete-on-price-compete-on-customer-service-instead.html/comment-page-1#comment-108 Michelle Chun-Hoon Fri, 10 Jul 2009 16:53:06 +0000 http://www.iccds.com/?p=1121#comment-108 Of course customers want to save money, but more than money they value experience and quality. So as long as a company can provide excellent customer service they will be around to battle that lower price brand. Michelle Chun-Hoon CKR Interactive Intern Ckrinteractive.com Of course customers want to save money, but more than money they value experience and quality. So as long as a company can provide excellent customer service they will be around to battle that lower price brand.
Michelle Chun-Hoon
CKR Interactive Intern
Ckrinteractive.com

]]> By: Scott Gould http://www.iccds.com/if-you-cant-compete-on-price-compete-on-customer-service-instead.html/comment-page-1#comment-104 Scott Gould Wed, 08 Jul 2009 21:20:04 +0000 http://www.iccds.com/?p=1121#comment-104 Completely agree. A business built on low price will always live at that level. And in my opinion, service trumps price. Experience is today's currency. Low price is a small experience and a novelty, with little longevity because a lower price will beat you. The experience of matchless service takes a lot more to beat, and it carries a weightier word of mouth. I will gladly pay that bit extra because of the instore experience - as do the millions upon millions who the pick Starbucks over the cheaper coffee house because the experience of ordered exactly what they want from the barrista who knows their name is unmatched. "Measuring your success with customer experience takes initiative and commitment. A commitment to the brand’s integrity and quality." Very good. I've subscribed to this blog! Completely agree. A business built on low price will always live at that level.

And in my opinion, service trumps price. Experience is today’s currency. Low price is a small experience and a novelty, with little longevity because a lower price will beat you. The experience of matchless service takes a lot more to beat, and it carries a weightier word of mouth.

I will gladly pay that bit extra because of the instore experience – as do the millions upon millions who the pick Starbucks over the cheaper coffee house because the experience of ordered exactly what they want from the barrista who knows their name is unmatched.

“Measuring your success with customer experience takes initiative and commitment. A commitment to the brand’s integrity and quality.”

Very good. I’ve subscribed to this blog!

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