MEDIA ADVISORY FOR
Wednesday, October 17, 2007
FOR IMMEDIATE RELEASE
How do you know that mystery shoppers are really visiting your stores?
How do you know that the results obtained are credible?
These are questions that marketing professionals must struggle with when setting up a mystery shopping program. That’s why retail professionals across the country will join David Rich Wednesday, October 17 in a Webinar to discuss ways to assure their mystery shopping programs are credible and dependable. David Rich is president and CEO of ICC/Decision Services, an industry-leading cutting-edge firm that provides reliable, results-oriented programs for its clients.
David will discuss the importance of data integrity to a mystery shopping program and review industry best practices in designing and running a program that has data integrity.
WHO: David Rich will lead the free program.
WHEN: Wednesday, October 17, 1:00 – 1:30 PM EDT
WHERE: To register, go to https://www.gotomeeting.com/register/880987798
