Retailers and brands are getting creative with in store promotions. The retail industry is weighing the options of slashing prices or changing marketing methods. Some attempt to do both, others are putting their dollar on creative promotions.
UTalkMarketing.com this week highlighted using the sense of smell to enhance the customer experience. Woman’s fashion store, Burger King, and even a Las Vegas casino have increased sales with using ScentAir. ScentAir’s brand delivers custom aromas for each business. The aromas tap into the customer’s sense of smell which helps the mind recall positive experiences. So far, the science of smell has proven beneficial.
Diageo, creator of Guinness and Johnnie Walker, newest in store promotions is “cooling” the air. The company has developed huge walk in refrigerators which will house the brand and allow the customers to walk out with a chilled beverage. The brand is hoping to the refridgerator idea will boost beer sales in supermarkets across the nation. (Source WSJ)
When sales are hurting, the worst thing brands can do is disconnect from their consumer. Brands and retailers are having to make a hard decision from discounting the brand name with slashed prices or attracting consumer when they are most receptive. Brands thinking long term are looking for creative solutions which will maintain their customer presence when recovery hits.
