Krispy Kreme Focuses on Snack Packs
Krispy Kreme is testing three new varieties of snack packs in North Carolina grocery stores. Chief Executive James Morgan says that the company will start to focus on products with long-term shelf life as opposed to their strategy in the past of only selling fresh donuts. Krispy Kreme will also focus on smaller satellite shops in places with more foot traffic such as airports and near factory store sites. Morgan adds that the company is also focusing on customer service at its stores.