When Hyundai first announced their promotion of the returnable car, I asked whether or not it would work to boost sales. The promo itself tapped into the true fears and concerns of Americans. There is no other way a company can be more in tune with creating a great customer experience than soothing post-purchase fears.
CNBC reports Hyundai promotion worked. Responding to customer’s need and alleviated their biggest concern was the best tactic any company could take. The promotion worked so well that the company sales rose last month when the auto industry as a whole fell.
The companies that are leading the way in customer experience driven promotions are making headway this year. There is no better time and no louder audience than the current market to tailor promotions to fit almost every household. Hyundai is the example of creating a positive customer experience from simply listening to the consumer.
