Meijer And The Donut Honor System

Donut and Coffee at Meijer Honor System

I visited a Meijer store in Michigan on my latest trip to their HQ this week. The deliberate absence of anything high tech — no iPhone app, no QR Codes — is what struck me the most.

In a retail world dominated by technology and automation, sometimes no tech is the best tech.

Simple breaks through the clutter.