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What is mystery shopping?

Commonly known as "Secret Shopping", this is where you go to a store and act as a typical customer. When you leave the store, you fill out a survey that is custom designed for the client and, in many cases, write a detailed narrative describing the visit. The purpose is to evaluate customer service or product quality and other specific details as requested by our clients. When we receive the results, either through the mail, Internet or by telephone, we compile the information and present it to the client. Important decisions are made based on the information you provide, including employee reviews or bonuses, training programs and product introductions or changes.

 
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What is mystery shopping?
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