New Blog Shows Retailers How Mystery Shopping Drives Revenue

FOR IMMEDIATE RELEASE

NEW YORK, NY April 16, 2007– It’s the first in the industry, and David Rich’s new blog, Mystery Shopping Matters, is already a valuable tool for retailers who have or are considering having mystery shopping programs.

Rich, President & CEO of ICC/Decision Services, created Mystery Shopping Matters, located at www. mysteryshoppingmatters.com, as a forum for retailers to discuss how to use the data they’ve collected through mystery shopping and make their profits grow.

“What’s most exciting about Mystery Shopping Matters is that it’s the first forum of its kind in the industry to cater exclusively to end users,” Rich said. “Until now, retailers had no tools to learn how to improve their programs beyond their current provider. We’ll use the blog to help them turn information into income.”

In addition, Rich has also made his content available in podcast form on iTunes. In the future, these podcasts will expand to include interviews with other industry experts who will share valuable insider perspectives on driving revenue with mystery shopping data. For more information visit www.mysteryshoppingmatters.com.

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ICC/Decision Services was founded in 1979 to design and execute Customer Experience Management programs. ICC/Decision Services offers a wide range of qualitative and quantitative business tools, including mystery shopping, customer feedback and employee satisfaction surveys. Clients include Coach, L.L. Bean, Rite Aid, Eddie Bauer, Foot Locker, Wal-Mart and others. The company is headquartered at 122 West 27th Street, New York, NY 10001, U.S.A. Phone: (800) 444-1717. E-mail: info@iccds.com. More information is available at www.iccds.com.

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