What’s one small step that retailers can take to drastically improve revenue? According to a recent Deloitte and Touche study of the retail industry, increasing daily transaction rates can make all the difference.
That’s why David Rich, President and CEO of ICC/Decision Services today announced the launch of a new Customer Conversion Initiative to help retailers increase average daily transaction rates – and their bottom line.
“Our Customer Conversion Initiative will give our clients stronger sales and huge financial gains,” said Rich. “Just by implementing a few simple techniques, retailers can now dramatically increase revenue. This is the kind of change the industry craves.”
Deloitte and Touche found that even a 2 percent improvement in converting shoppers into buyers can yield as much as a 10 percent increase in revenue.
The new ICC/Decision Services Customer Conversion Initiative meets that challenge by offering retailers a suite of tools that drive significant revenue improvement.
- Service-to-Sales Monitor TM benchmarks retailers’ performance against the competition.
- Retail Learning Lab TM identifies sales behaviors that drive revenue improvement; trains store associates on sales-oriented behavior and reinforces positive performance with incentives and recognition.
- ROI Calculator TM calculates the return-on-investment that retailers can expect to earn by investing in these Customer Conversion Initiatives.

