Ruby Tuesday increases in store promotions
Ruby Tuesday is changing marketing tactics. The restaurant reduced marketing allocations for TV advertising to increase spending on in store promotions.
Ruby Tuesday’s newest promotions center on the consumer experience while dining. Promotions vary from offering two-for-one sales and website showcasing their green practices. The promotions are designed to be a direct approach to drawing customer in. After witnessing decrease in sales for 2008, the restaurant was prompted to use in store promotions over TV advertising that was not paying off.
Across retail, restaurants, and auto industries, we are seeing a move in marketing and promotions to be centered at the point of sale. Look at Hyundai’s success with their on site promotion. In a >MediaPost article, Ruby Tuesday’s leadership won’t claim success yet. From what we’ve seen, customer driven promotions are the key to draw people in and improve sales.
How will the shift in advertising from TV to in store, effect the marketing industry? What other in store promotions have you seen?