http://www.iccds.com/shopper-intercept-interview-unlocking-the-potential.html Enhancing the Customer Experience Tue, 13 Dec 2011 00:49:22 -0500 hourly 1 http://wordpress.org/?v=3.0.1 http://www.iccds.com/shopper-intercept-interview-unlocking-the-potential.html/comment-page-1#comment-11478 Boris Kukurov Mon, 09 May 2011 07:03:31 +0000 http://www.iccds.com/w/?p=1017#comment-11478 A Shopper Intercept Interview is surely a great tool to gather information from the management's standpoint. However, I wonder what would the reaction to most of the clients be when asked to participate in such a survey or interview. Considering, that the most important group of clients that you can interview are the ones unhappy with the service you have provided and have not made a purchase, won't the response rate be really low? I am from Bulgaria and here conducting an Exit survey a.k.a an intercept interview without providing the shopper with some sort of bonus for participating, is nearly impossible. A Shopper Intercept Interview is surely a great tool to gather information from the management’s standpoint. However, I wonder what would the reaction to most of the clients be when asked to participate in such a survey or interview. Considering, that the most important group of clients that you can interview are the ones unhappy with the service you have provided and have not made a purchase, won’t the response rate be really low?
I am from Bulgaria and here conducting an Exit survey a.k.a an intercept interview without providing the shopper with some sort of bonus for participating, is nearly impossible.

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