Insights
Shopping Lists Rule – Are You On Their List?
Recent studies by the NPD Group tell us impulse shopping in grocery stores is down, list-making is up. 94% of households create a list and 72% rarely or never deviate from it. The thing then, is to be on their list. Women do most, but not all the shopping and about 40% of the list is contributed to by kids.
Since so much thought goes into the shopping trip before the shopper leaves the house, it becomes more important to reach them at home with your message. Particularly messages about discounts and savings as those are likely to sway decisions towards your product.
Shoppers polled said they would make decisions in the store if they saw a special promotion, or if they saw an item and realized they forgot to put it on their list. People know what they want before they leave home.
