Comments on: Souping Up Product Position http://www.iccds.com/souping-up-product-position.html Enhancing the Customer Experience Tue, 13 Dec 2011 00:49:22 -0500 hourly 1 http://wordpress.org/?v=3.0.1 By: Gerard McLean http://www.iccds.com/souping-up-product-position.html/comment-page-1#comment-1801 Gerard McLean Fri, 06 Nov 2009 12:05:01 +0000 http://www.iccds.com/?p=1412#comment-1801 @axle The practicality of this being a long term, tenable strategy is probably not really high (I can see all sorts of issues with the FDA and false claims on soup not be approved as a modality for the common cold, efficacy claims, etc) and the practicality of stocking soup in various planograms throughout the store.. but, the idea of creative cross-merchandising within other categories to create a "solution" to a problem, not just the parts and services to fix it like the way most grocery stores operate right now. Meals are made up of recipes which have different ingredients that consumers shop for like a auto parts store. Long term might be plastic molded cans that dispense coupons for soup and signage that has mom smiling with a ladle, only during flu season that type of thing. But the idea here is that these more long-term solutions are fueled by ad-hoc, low cost, let's see what happens testing by bright folks who are paying attention just a little bit more than the rest of us. @axle The practicality of this being a long term, tenable strategy is probably not really high (I can see all sorts of issues with the FDA and false claims on soup not be approved as a modality for the common cold, efficacy claims, etc) and the practicality of stocking soup in various planograms throughout the store.. but, the idea of creative cross-merchandising within other categories to create a “solution” to a problem, not just the parts and services to fix it like the way most grocery stores operate right now. Meals are made up of recipes which have different ingredients that consumers shop for like a auto parts store.

Long term might be plastic molded cans that dispense coupons for soup and signage that has mom smiling with a ladle, only during flu season that type of thing. But the idea here is that these more long-term solutions are fueled by ad-hoc, low cost, let’s see what happens testing by bright folks who are paying attention just a little bit more than the rest of us.

]]> By: 1day1brand http://www.iccds.com/souping-up-product-position.html/comment-page-1#comment-1796 1day1brand Fri, 06 Nov 2009 02:57:21 +0000 http://www.iccds.com/?p=1412#comment-1796 What a brilliant idea. But given ICC's retail insights is this a tenable strategy? I can't help but think that other suppliers, or even shoppers might not be as enthusiastic as us. -- Axle Davids What a brilliant idea. But given ICC’s retail insights is this a tenable strategy? I can’t help but think that other suppliers, or even shoppers might not be as enthusiastic as us.

– Axle Davids

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