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Tag Archives: Black Friday
Black Friday VIPs
Some brand marketers played the shopper experience card by offering VIP treatment on the busiest shopping day of the year.
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Thanksgiving Weekend Shopping as a Social Event
This concierge level of customer care plays in perfectly with the mindset of the “Black Friday as a Social Event” shopper.
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Black Friday Launch Pad for Brand Social Media
There is mounting evidence in the use of social media, such as Facebook and Twitter, as an advertising medium. A prime example is the way that brand marketers are targeting Black Friday by sending out messages featuring special deals for their followers. Why? A recent blog post on Simple Thoughts quotes Deloitte Research as saying that, “One in five shoppers plans to use the sites in their holiday shopping this season.” Continue reading
Posted in Blog
Tagged Black Friday, brands, CyberMondy, facebook, iPhone, Retail, retailers, shoppers, shopping, social media, twitter
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On Target for the Holiday Shopping Experience
The news is awash with stories on how the country’s retailers are gearing up for the mad holiday rush that begins with Black Friday. Most of the news has to do with price promotions, store hours and staffing to handle the increase in store traffic. As an example, a story on DSN Retailing Today outlines how mass market giant Target is preparing for the holiday’s with the customer experience in mind.
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