Tag Archives: brand

Souping Up Product Position

Posted on November 4, 2009 by Tom

BBDO asked grocery stores if they would be willing to place chicken noodle soup in the cold medication aisle. Not only does this tactic seem incredibly smart, but it also makes a consumer connection by offering a choice in a direct, and yet entertaining and informative way.
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Target’s new approach, without loosing the brand

Posted on February 27, 2009 by Tom

Target will be making major changes soon due to the new direction of consumer needs. Last quarter the retailer took a hit in sales. Consumers are spending more on food and essential items rather than Target’s core of fashion and home essentials. Continue reading →

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Retail: Will Kellogg’s brand shape matter?

Posted on February 4, 2009 by Tom

The cereal king announced late January plans to test a new box shape. Battle Creek Enquirer reports Kellogg Co. will be determining if the new box shape takes up lass space on retailer’s and consumer’s shelves. In a retail store, … Continue reading →

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