Tag Archives: Brand Experience

Nielson May Be Watching You While You Shop

Posted on June 27, 2008 by Tom

TV ratings giant Nielsen is branching out beyond television and into grocery and retail stores. Nielson has installed high-tech cameras and sensors in hundreds of U.S. stores to see (anonymously) if product displays actually persuade people to buy differently. Grocery … Continue reading →

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Domino’s Will Hold ‘Staycation’ Summer Contest

Posted on June 23, 2008 by Tom

Many people are enjoying their time off from work at home this summer with a “staycation”. Domino’s Pizza wants to know how creative American staycationers are with their free time. They are awarding the most creative staycation plan with $1,000 … Continue reading →

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Volvo’s Rent Centers Focus on Loyal Customers

Posted on June 20, 2008 by Tom

Volvo Rents employs an 80/20 marketing program geared at providing superior customer service to its best clients. Their Loyal Customers spend 400% greater than the average customer and pay a 15% to 20% transaction premium. For More Information Click Here.

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