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Tag Archives: Brand Loyalty
Improving the perception that retailers don’t care about customer service
Would it be a surprise to you if I said consumers are critical? Probably not – but you may be thinking “who, me?” According to the Walmart cashier that rang me out this evening, angry customers are available at a … Continue reading
The Value of Facebook Fans
Facebook wields power and influence. People are influenced by the preferences of the people they connect and communicate with online. According to a Retail Daily survey, 38% of respondents reported that they would likely become a fan of a brand … Continue reading
If you can’t compete on price, compete on customer service instead
In January of this year, Reuters reports on the decline of consumer brand loyalty. The study conducted by Catlina Marketing Corp.’s Pointer Media Networks’ was only a portion of how consumers where changing their shopping behavior. Today, consumers are more … Continue reading
Role of Brand Loyalty
Everyday you make purchase decisions. Some of which are based on brand loyalty. Stop and think abut when you became loyal to a specific brand. Childhood? College? Constant availability on the grocery shelves? You and millions of other consumers make … Continue reading
Starbucks pulls a U-Turn back to loyal customers
Imagine your brand is a car driving along picking up customers on the way. In your journey you expand product lines, store, and different marketing campaigns. Next thing you know, the loyal customers are hearing advertising which claims your brand … Continue reading
Brand Equity: Steps to build a solid loyalty program
Loyalty programs are used across the board among service industries. There is a difference in creating a successful loyalty program and a program that fails to increase customer satisfaction. Terry Vavra, who is on the ICC/Decision Services team, shares the … Continue reading
2009 Ad Spending: Zappo’s Vs. General Mills
Zappo’s CEO Tony Heish is an advocate for building your brand on next to nothing marketing budget. In today’s market, that sounds like a great plan but not one General Mills will be using. During an interview with Adweek, Heish … Continue reading
Posted in Brand Experience
Tagged advertising budgets, Brand Loyalty, General Mills, Tony Heish, zappos
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Brand Loyalty: Ben & Jerry’s Launches Social Media Campaign
Ben & Jerry’s has launched a social media site/campaign titled “Imagine Whirled Peace” tying in both their new flavor “Imagine Whirled Peace” and 2008′s Peace Day on Sept. 21. The site/campaign aims to build engagement and loyalty among the broader … Continue reading
Brand Loyalty: Three Elements Your Incentive Program Must Have
I came across an article on managesmarter.com emphasizing the importance of incentive programs during hard economics times to increase brand loyalty. The article mentioned that in order for your incentive program to be successful, it must encompass three elements: communication, … Continue reading
Marketers Turn to Customer Loyalty Programs During an Economic Downturn
Adam Burke, senior VP-customer loyalty at Hilton Hotels, knows its time to focus on the 21-year-old Hilton Honors Loyalty Program during an economic downturn. During times like this, loyalty and retention marketing become even more important. It’s cheaper to keep … Continue reading
