Tag Archives: Brand Loyalty

Study Finds Baby Boomers are Less Brand Loyal

Posted on July 10, 2008 by Tom

TV Land’s “Generation BUY” study found that 40 and 50-somethings are more open to new brands and less brand loyal than people under 40 making 40-59s. The willingness of 40 and 50 year-olds to buy new brands carries over across … Continue reading →

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Should Low Budget Hotels Offer Free Wi-Fi?

Posted on July 7, 2008 by Tom

Low budget travelers do not expect a cookie upon check-in, Ritz quality bed sheets, and a robe in the bathroom, but do they expect free Wi-Fi? There’s been recent discussion on hotelsmag.com about hotels offering free Wi-Fi. Adam Kirby says, … Continue reading →

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Using eMail to Foster Brand Loyalty

Posted on November 28, 2007 by Tom

When are consumers most interested in your company? When they request more information. Today, email is the accepted method for doing so. Are you using this opportunity to cement customer relationships?When are consumers most interested in your company? When they … Continue reading →

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