Tag Archives: brand strategy

Macy’s Shakes it Up

Macy’s has a new approach to keeping things fresh. Their ‘Impulse’ department will rotate designers every two months. They’re working with top international designers to create lines especially for their stores. The Impulse department targets younger shoppers and prices will … Continue reading

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The Value of Facebook Fans

Facebook wields power and influence. People are influenced by the preferences of the people they connect and communicate with online. According to a Retail Daily survey, 38% of respondents reported that they would likely become a fan of a brand … Continue reading

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A Wellness Marketing Strategy That Works Well

Wellness is alive and well in consumers’ minds, but what does that mean for retailers? And what do consumers mean when they shop with wellness on their mind? Continue reading

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Target Sells a Service Experience with its Electronics

Even during the recession, the electronics business continues to be hot as customers consider things like cell phones a necessity. Continue reading

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Wal-Mart™s Project Impact has a Positive Impact on Sales

Wal-Mart remains the world’s largest retailer, even after cutting back on the amount of items stocked on its shelves. Continue reading

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Is Apple’s brand successful at Wal-Mart?

Earlier this year, discount retailer Wal-Mart started selling the iPhone. Starting to surface is the discussion on whether or not Apple will expand it’s product line on the retail shelves of Wal-Mart. Considering Apple has established it’s brand as the … Continue reading

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Customer Experience: Implementing Change

Since the beginning of this year, we have watched consumer shopping behaviors change. Measuring and collecting consumer in sight allows retailers and brands to make strategic changes with the changing trends. Case #1: Wal-Mart’s Brand Initiative. Wal-Mart spent a great … Continue reading

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Does Gen Y Really Impact Your Industry?

Generation Y is the largest workforce since the baby-boomers. They are also the economy’s replacements as the baby-boomers retire. It’s not a new strategy for retailers or brands to create specific marketing geared towards a specific generation. How much of … Continue reading

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