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Tag Archives: brand strategy
Macy’s Shakes it Up
Macy’s has a new approach to keeping things fresh. Their ‘Impulse’ department will rotate designers every two months. They’re working with top international designers to create lines especially for their stores. The Impulse department targets younger shoppers and prices will … Continue reading
Posted in Blog, Customer Experience
Tagged Brand Promotion, brand strategy, branding, business strategy, retailers
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The Value of Facebook Fans
Facebook wields power and influence. People are influenced by the preferences of the people they connect and communicate with online. According to a Retail Daily survey, 38% of respondents reported that they would likely become a fan of a brand … Continue reading
A Wellness Marketing Strategy That Works Well
Wellness is alive and well in consumers’ minds, but what does that mean for retailers? And what do consumers mean when they shop with wellness on their mind? Continue reading
Target Sells a Service Experience with its Electronics
Even during the recession, the electronics business continues to be hot as customers consider things like cell phones a necessity. Continue reading
Wal-Mart™s Project Impact has a Positive Impact on Sales
Wal-Mart remains the world’s largest retailer, even after cutting back on the amount of items stocked on its shelves. Continue reading
Is Apple’s brand successful at Wal-Mart?
Earlier this year, discount retailer Wal-Mart started selling the iPhone. Starting to surface is the discussion on whether or not Apple will expand it’s product line on the retail shelves of Wal-Mart. Considering Apple has established it’s brand as the … Continue reading
Posted in Blog
Tagged Apple, brand strategy, merchandising audits, shopper intercept surveys
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Customer Experience: Implementing Change
Since the beginning of this year, we have watched consumer shopping behaviors change. Measuring and collecting consumer in sight allows retailers and brands to make strategic changes with the changing trends. Case #1: Wal-Mart’s Brand Initiative. Wal-Mart spent a great … Continue reading
Does Gen Y Really Impact Your Industry?
Generation Y is the largest workforce since the baby-boomers. They are also the economy’s replacements as the baby-boomers retire. It’s not a new strategy for retailers or brands to create specific marketing geared towards a specific generation. How much of … Continue reading
