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Tag Archives: branding
Give Customers Exactly What They Want
That’s precisely what the new online shopping site Plum Willow is hoping to achieve by working with teenage interns who are telling them what they like and why. Savvy and resourceful, these teens have their finger on the pulse of … Continue reading
Posted in Blog, Customer Experience
Tagged Brand Promotion, branding, business strategy, Consumer Research
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Macy’s Shakes it Up
Macy’s has a new approach to keeping things fresh. Their ‘Impulse’ department will rotate designers every two months. They’re working with top international designers to create lines especially for their stores. The Impulse department targets younger shoppers and prices will … Continue reading
Posted in Blog, Customer Experience
Tagged Brand Promotion, brand strategy, branding, business strategy, retailers
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The Value of Facebook Fans
Facebook wields power and influence. People are influenced by the preferences of the people they connect and communicate with online. According to a Retail Daily survey, 38% of respondents reported that they would likely become a fan of a brand … Continue reading
New Shopper Profile – Frugal is Trendy
The current economy has changed the shopper profile. Years ago, department stores shoppers didn’t shop other channels. Today, being frugal and saving money is a trend. Consumers who previously wouldn’t think of shopping in the dollar store can be heard … Continue reading
Twitter and the retail industry
Social Media has opened doors for every industry to improve communication with consumers. The growth of Twitter has developers, brand managers, retailers, and the average joe finding ways to use 140 characters for business. It’s an evolution of open communication … Continue reading
Does your brand make consumer’s dance with excitement
Do your customers react positively to your brand? Oliver Blanched would ask if you are dancing with your customers. Continue reading
Is Your Brand Connected to Social Media?
Branding. It is a word that has evolved with the mass appeal of social media. More people are talking about the personal brand versus the retailers’ brand. Social media embraces personal branding with increasing amounts of retailers are wedging in.
In-Store Marketing Moving Digital
In-store marketing is starting to embrace technology to help reach consumers. Booz& Co. partners Matthew Egol and Christopher Vollmer discuss the direction of in-store marketing with their in depth report. It’s a no brainer for brands to use in-store marketing, … Continue reading
Are You A Brand That Tweets?
mart brands are starting to use social media as a marketing and research tool. Still, there are thousands of brands choosing not to embrace social media. Here are some ways in which brands are using social media and ways your brand might think about starting to: Continue reading
Branding: Thinking Off The Ice
Classic brands tweak and twist with changing demographics of customers through time. Sometimes it’s taking two old favorites like peanut butter and jelly, and bringing them together in new forms, as Smuckers has done. In 2008, NHL executives decided join … Continue reading
Posted in Brand Experience
Tagged branding, cross branding, NHL, Smuckers, Winter Classic
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