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Tag Archives: brands
What is Mystery Shopping? [VIDEO]
David Rich, president and CEO of ICCDS, explains Mystery Shopping in a quick video Where are the gaps in your brand promise to your customers? Do you know? Mystery shopping lets you know and gives you the tools to help … Continue reading
Posted in Blog, Customer Experience
Tagged brand promise, brands, Customer Experience, Customer Satisfaction, ICCDS, mspa, Mystery Shopping, mystery shopping programs, mystery shopping scams, MysteryShop.org, quality metrics, reputable mystery shopping companies, retail mystery shopping, secret shopper, video
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Is Social Media an Appropriate Venue to Gauge Customer Experience?
You may choose to air it all online to benefit from social media, or you may encourage customers to provide extensive feedback in a private venue. Using social media as a retailer has pros and cons. Continue reading
Posted in Blog, Customer Experience
Tagged brands, Customer Experience, Customer Satisfaction, ICCDS, mspa, Mystery Shopping, mystery shopping programs, mystery shopping scams, MysteryShop.org, quality metrics, reputable mystery shopping companies, Retail, retail mystery shopping, retailer, retailers, secret shopper, social media
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Great service is service with boundaries
Service with boundaries not only helps associates understand what they can and cannot do to help customers, but also the companies themselves. Continue reading
Posted in Blog, Customer Experience, Service with Boundaries
Tagged brands, Customer Experience, Customer Satisfaction, ICCDS, mspa, Mystery Shopping, mystery shopping programs, mystery shopping scams, MysteryShop.org, quality metrics, reputable mystery shopping companies, retail mystery shopping, secret shopper, social media
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Working for a Reputable Mystery Shopping Company
Reputable contract and hiring practices of mystery shopping companies reflects on the integrity of your shops. Doing business with only reputable mystery shopping companies saves you from the hassle fo getting tangled up in scams. Continue reading
Posted in Blog, Customer Experience
Tagged brands, Customer Experience, Customer Satisfaction, ICCDS, mspa, Mystery Shopping, mystery shopping programs, mystery shopping scams, MysteryShop.org, quality metrics, reputable mystery shopping companies, retail mystery shopping, secret shopper, social media
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Using Social Media to Promote Your Brand
If you’re looking for ideas on how to increase your brand awareness on social media, there are a number of ways you can go wrong. Instead of focusing on those, we’ll focus on helping you do it the right way! … Continue reading
What do brands need from social media?
Ultimately, social media is about relevence and respect. Brands want it as well and social media allows them to grab their fair share in a voice that speaks to their customers the way they want to be heard. Continue reading
Amazon Breaks New Ground – Again
Amazon expert and staff writer for TechFlash Eric Engelman reports that the online retail giant was just granted a patent for ‘environmentally conscious electronic transactions’. The patent envisions a system in which customers are given “a shipping option that might … Continue reading
The Value of Facebook Fans
Facebook wields power and influence. People are influenced by the preferences of the people they connect and communicate with online. According to a Retail Daily survey, 38% of respondents reported that they would likely become a fan of a brand … Continue reading
Black Friday Launch Pad for Brand Social Media
There is mounting evidence in the use of social media, such as Facebook and Twitter, as an advertising medium. A prime example is the way that brand marketers are targeting Black Friday by sending out messages featuring special deals for their followers. Why? A recent blog post on Simple Thoughts quotes Deloitte Research as saying that, “One in five shoppers plans to use the sites in their holiday shopping this season.” Continue reading
Posted in Blog
Tagged Black Friday, brands, CyberMondy, facebook, iPhone, Retail, retailers, shoppers, shopping, social media, twitter
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Coupon promotions get a lift for brands and retailers
Brands using EZ-PIC’s point-of-sale promotions will seeing a new redemption process. Parent company, Unicous Marketing, Inc. is partnering with Inmar to handle the coupon redemption processes. EZ-PIC technology has enabled brands to target consumer with coupon promotions at the point-of-sale … Continue reading
