Tag Archives: brands

Why consumer’s switch brands

Posted on February 3, 2009 by Tom

Over the holidays I was shopping in WalMart. Passing through the toy section, I noticed Mattel had a beautiful in-store promotion for the Barbie Brand. I was interested in what the promotion involved so I walked over to it. The booth was empty. The person responsible for handling the promotion was not around. I walked away disappointed. The Barbie brand’s promotion failed at the most important level – the consumer. Continue reading →

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Customer’s Look for Trustworthy Brands

Posted on January 22, 2009 by Tom

In an interesting article by Brandweek.com, revealed a trend in consumer shopping. Sourcing a BrandIndex poll in 2008, it seems as though customer’s stick with the tried and true brands. Continue reading →

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