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Tag Archives: business strategy
Aligning the Expectations of Your Customers
If customers don’t know what to expect from a business, they’re also never going to be satisfied. Your goal should be to establish rules up front. Continue reading
Using Innovative Technology to Boost Sales
Shopping online has become commonplace for the American consumer – but there’s more than one new approach to making more sales – online and at brick and mortar locations. With the season that for many retailers is ‘make-or-break’ rapidly approaching, … Continue reading
Posted in Blog, Customer Experience
Tagged business strategy, iPhone, mobile shopping, NRF, social media, Technology
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Give Customers Exactly What They Want
That’s precisely what the new online shopping site Plum Willow is hoping to achieve by working with teenage interns who are telling them what they like and why. Savvy and resourceful, these teens have their finger on the pulse of … Continue reading
Posted in Blog, Customer Experience
Tagged Brand Promotion, branding, business strategy, Consumer Research
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Macy’s Shakes it Up
Macy’s has a new approach to keeping things fresh. Their ‘Impulse’ department will rotate designers every two months. They’re working with top international designers to create lines especially for their stores. The Impulse department targets younger shoppers and prices will … Continue reading
Posted in Blog, Customer Experience
Tagged Brand Promotion, brand strategy, branding, business strategy, retailers
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Amazon Breaks New Ground – Again
Amazon expert and staff writer for TechFlash Eric Engelman reports that the online retail giant was just granted a patent for ‘environmentally conscious electronic transactions’. The patent envisions a system in which customers are given “a shipping option that might … Continue reading
Holiday Season 2010
Consumers are most interested in value and price this holiday season. Spending is up and so is bargain hunting. The National Retail Federation is forecasting holiday sales will be the best in four years. Some sources report the numbers might … Continue reading
Posted in Blog, Customer Experience
Tagged business strategy, Consumer Research, economy, holiday season shopping
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A New Twist on Geo-Targeting
The North Face, the outdoor and apparel retailer is testing a new geo-targeting strategy known as ‘geo-fencing’. Customers can opt-in to receive ‘auto check-in’ service which allows North Face to send an SMS message via a smart or standard cell … Continue reading
Posted in Blog, Customer Experience
Tagged business strategy, Customer Service, marketing, marketing strategy, social media
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Recession Resets Consumers’ Priorities
What does the customer want? It’s a question retailers ask themselves all the time. Continue reading
Posted in Blog, Customer Experience, In-Store marketing
Tagged business strategy, Consumer Research, economy, marketing, Pew, Retail, retailers
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Do Location-Based Social Networks Work for Your Company?
An AdAge.com post on Forrester Research’s study advises retailers to take a second look on whether LBSNs are right to include in their current marketing mix. Continue reading
Wal-Mart™s Project Impact has a Positive Impact on Sales
Wal-Mart remains the world’s largest retailer, even after cutting back on the amount of items stocked on its shelves. Continue reading
