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Tag Archives: business strategy
It’s a Woman’s Retail World According to One Expert
Retail guru Paco Underhill cares about what women want so much so that he wrote an entire book on the topic. What Women Want: The Global Marketplace Turns Female Friendly tells a story of how smart businesses are changing to fit the needs of women, a growing group that often already makes up more than half of their customers. Continue reading
Posted in Blog, Brand Experience, Customer Experience
Tagged Brand Experience, business strategy, Customer Experience, retailers
2 Comments
Today is the critical time for strategy, vision, and asking tough questions
At times like this we tend to focus on tactics ““ are we doing enough to cut costs, what layoffs are coming up, what is the best discount to run, etc. ““ and too often strategy gets left behind. This is a critical time for strategy, vision, and asking the tough questions. Continue reading
The Face of Retail: Customer Centric
Technology and our current economy is changing the retail industry. While most are struggling to attract customers, online marketing and shopping have exploded. These two events are shifting consumer shopping behavior and changing how retailers will need respond. Though the … Continue reading
One retailer’s unique brand experience
Jensen’t techinique is a great way for retailers and brands partnering to create great brand experience. Jensen is able to create an appealing atmoshere for shoppers without increasing investment in larger product line. Continue reading
Customer Experience tied to retailer’s stock value
As the world watches the stock market’s up and downs, new research from the University of Michigan concludes customer satisfaction levels affect retailer’s market value. Continue reading
Are you measuring your brand’s presence?
People in the retail industry know consumer’s are changing their shopping behavior. Many retailers are adapting business strategies in hopes of either stay ahead of the game or adjust in sync with consumers. As your brand or retail shop changes … Continue reading
Target’s new approach, without loosing the brand
Target will be making major changes soon due to the new direction of consumer needs. Last quarter the retailer took a hit in sales. Consumers are spending more on food and essential items rather than Target’s core of fashion and home essentials. Continue reading
Leading Super Stores Witness New Consumer Trends
Major retailers, Wal-Mart and Krogers, are making note of changing consumer spending habits. Both retailers have announced consumers are shifting their buying focus as the country settles into a long term recession. Kroger consumers are paying more attention to store-brand … Continue reading
Posted in Customer Experience
Tagged business strategy, customer research, Shopping Trends
1 Comment
GM to Trim Number of Brands
General Motors currently sells vehicles under eight different brands, but most, including Buick, Saturn and Saab, struggle to attract buyers despite offering new models that cost GM billions of dollars to develop. General Motors has believe that the key to … Continue reading
Krispy Kreme Focuses on Snack Packs
Krispy Kreme is testing three new varieties of snack packs in North Carolina grocery stores. Chief Executive James Morgan says that the company will start to focus on products with long-term shelf life as opposed to their strategy in the … Continue reading
