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Tag Archives: consumer experience
Amazon Breaks New Ground – Again
Amazon expert and staff writer for TechFlash Eric Engelman reports that the online retail giant was just granted a patent for ‘environmentally conscious electronic transactions’. The patent envisions a system in which customers are given “a shipping option that might … Continue reading
New Shopper Profile – Frugal is Trendy
The current economy has changed the shopper profile. Years ago, department stores shoppers didn’t shop other channels. Today, being frugal and saving money is a trend. Consumers who previously wouldn’t think of shopping in the dollar store can be heard … Continue reading
Target Sells a Service Experience with its Electronics
Even during the recession, the electronics business continues to be hot as customers consider things like cell phones a necessity. Continue reading
Sam’s Club to Gift Wi-Fi This Holiday Season
When Sam’s Club begins offering free Wi-Fi in its stores this November, the retailer hopes shoppers will be more likely to purchase electronics, specifically new Internet-connected television sets. Continue reading
Posted in Blog, Brand Experience, Customer Experience
Tagged Best Buy, consumer experience, Customer Experience, Customer Service, holidays, iPhone, mobile apps, Sam's Club, Wi-Fi
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Using Storytelling to Keep the Customer Coming Back to the Store
When people’s time is precious and transportation costs are high, retailers can’t rely on the thinking that if they build stores, people will come. Instead, retailers must offer more than just a physical space that stocks merchandise. They need to entertain, educate and engage consumers to bring them to the store and make them never want to leave. Continue reading
Using Technology to Get Consumers to the Store
No one doubts the claim that the Internet and rise in mobile technology hasn’t transformed the retail industry. It’s the thought that people are no longer making trips to the stores that should be up for debate. The truth is that people still shop in stores. Technology is used to get them there and to make their experience more enjoyable so they keep coming back. Continue reading
Posted in Blog, Customer Experience
Tagged Brand Experience, consumer experience, Cusotmer Service, Customer Experience, google, iPad, iPhone, Retail, retailers, Technology, video
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The Future of Retail is Still the Store
According to a recent study by the U.S. Census Bureau, the majority of sales still come from in-store purchases. Certain categories, such as books, clothing and electronics, see high percentages of e-commerce sales, but the overall message for retailers remains the same before the rise of the Internet: attention to the physical store should be a top priority in an effort to attract and keep customers. Continue reading
Wal-Mart™s Project Impact has a Positive Impact on Sales
Wal-Mart remains the world’s largest retailer, even after cutting back on the amount of items stocked on its shelves. Continue reading
It Pays to Have Good Customer Service
The American Express Global Customer Service Barometer reveals 61 percent of 1,000 American consumers surveyed value quality customer service amid economic instability and will spend 9 percent more at a retailer that offers it. Continue reading
More Consumers Opting to Buy Groceries from Deep Discounters
More Americans are buying food at Wal-Mart and other deep-discount store such as Aldi. How are mid-sized chains such as SupreValu and Delhaize Group reacting? They are promoting more private label brands, reducing costs on staple items such as milk … Continue reading
Posted in Customer Experience
Tagged Brand Experience, consumer experience, Consumer Research
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