-
Join Us
Tag Archives: Consumer Research
Ignoring Results of Customer Research
Marketers generally distrust research and data. The same can be said for retail managers and owners. Data is gathered and then sometimes skewed to suit the manager’s notion of what is really going on in the store. Continue reading
Give Customers Exactly What They Want
That’s precisely what the new online shopping site Plum Willow is hoping to achieve by working with teenage interns who are telling them what they like and why. Savvy and resourceful, these teens have their finger on the pulse of … Continue reading
Posted in Blog, Customer Experience
Tagged Brand Promotion, branding, business strategy, Consumer Research
Leave a comment
Holiday Season 2010
Consumers are most interested in value and price this holiday season. Spending is up and so is bargain hunting. The National Retail Federation is forecasting holiday sales will be the best in four years. Some sources report the numbers might … Continue reading
Posted in Blog, Customer Experience
Tagged business strategy, Consumer Research, economy, holiday season shopping
Leave a comment
Recession Resets Consumers’ Priorities
What does the customer want? It’s a question retailers ask themselves all the time. Continue reading
Posted in Blog, Customer Experience, In-Store marketing
Tagged business strategy, Consumer Research, economy, marketing, Pew, Retail, retailers
Leave a comment
The Real Customer Service Story
Corporate leaders dramatically overestimate how much the customer wants to talk to a customer service representative. They believe customers value live service twice as much as self-service. HBR’s data shows customers are significantly indifferent to that claim, and they value self-service just as much as they value using the phone. More interestingly, that indifference doesn’t change across their demographic, issue type or urgency. Continue reading
Damage Control: Bad News Travels Fast
Bad news has always traveled fast, and it’s faster than ever now. This case study makes a clear and concise point about the customer experience. Continue reading
More Consumers Opting to Buy Groceries from Deep Discounters
More Americans are buying food at Wal-Mart and other deep-discount store such as Aldi. How are mid-sized chains such as SupreValu and Delhaize Group reacting? They are promoting more private label brands, reducing costs on staple items such as milk … Continue reading
Posted in Customer Experience
Tagged Brand Experience, consumer experience, Consumer Research
Leave a comment
Consumer Habit Research Helps Public Health Initiatives in Ghana
A few years ago Dr. Val Curtis, an anthropologist then living in the African nation of Burkina Faso, contacted some of the largest multinational corporations to teach her how to manipulate consumer habits worldwide. Dr. Val Curtis then used this … Continue reading
Posted in Customer Experience
Tagged consumer behavior, consumer habits, Consumer Research
Leave a comment
Convenience Store Gasoline Shopper Base Decreasing
A recent TNS Retail Forward ShopperScape survey indicates that one-third of shoppers are buying most of their gasoline at alternative outlets, up from 22 percent just three years ago. For More Information Click Here
Posted in Blog
Tagged Consumer Research, convenience stores, customer loyalty, gas prices
Leave a comment
