Tag Archives: customer expectations

Mystery Shopping Leads to Better Patient Care

Who said TV can’t teach us anything? If you watched Grey’s Anatomy over the past few seasons, then you were probably introduced to their “patient care” dummy, Stan, commanded by the chief in one episode. The goal was to deal … Continue reading

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Defining Your Brand

Establishing your brand identity is essential – it is what tells customers who you are and it sets the ground for customer expectation. Mystery shopping can help you determine if you’re on the right track with the establishment of your … Continue reading

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Demonstrating Why Boundaries Matter for Customer Experience

David Rich’s post this week talked on setting boundaries with the level of service you provide and it got me thinking about a few more points on the subject. One thing you’ll notice if you login to the Facebook page … Continue reading

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Mobile Applications Can Do More for a Retailer

Forbes Insights published a study that surveyed leading U.S. retailers’ use of mobile applications in enhancing consumer’s shopping experiences. Researchers discovered many retailers””almost fifty percent–are hoping to capture first-mover advantage as their customers go mobile. The levels of sophistication in mobile design and application vary depending on the retailer and its goals. For many, the mobile features are a scaled-back version of their website. Others have ventured into offering transaction-based and customer-oriented applications that use powerful GPS technology to pinpoint an individual customer’s needs. Continue reading

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Traveler Guitar Strikes Right Chord with Customers, Improves Sales

By the end of the year, J. Corey Oliver, CEO of Traveler Guitar, expects sales to total as much as $1.8 million, a 44% increase over last year’s $1.25 million. In 2004, sales were $450,000. When asked about what Traveler … Continue reading

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