Tag Archives: customer intercept surveys

Combining Mystery Shopping and Customer Feedback

Posted on May 17, 2011 by Tom

The best users of mystery shopping programs offer additional methods to capture data that can be used to make necessary improvements. The reason why these different strategies work together to create such a comprehensive program is because they offer a … Continue reading →

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Shopper Intercept Interviews”¦Unlocking the Potential

Posted on June 4, 2009 by Tom

Customer intercepts “¦ consumer interviews “¦ exit surveys “¦ regardless of how you describe them, Shopper Intercept Interviews are a powerful tool that can provide your business with priceless insights into customers’ reactions to your stores. Offering a great way … Continue reading →

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What’s Wrong With This Question

Posted on March 9, 2009 by Tom

If you’re using surveys to measure employee behaviors, are you asking the right kinds of questions? Are your questions objective or subjective? When it comes to mystery shopping surveys, how you ask is almost more important than what you ask. … Continue reading →

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