Tag Archives: david rich

Aligning the Expectations of Your Customers

If customers don’t know what to expect from a business, they’re also never going to be satisfied. Your goal should be to establish rules up front. Continue reading

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How Retail Social Media Use Parallels My Food Industry Summit Talk

This week I participated in the 5th annual Food Industry Summit with a talk that focused heavily upon social media in retail. In many ways, it can be said that my experience with this talk paralleled effective use of applications … Continue reading

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A Preview of David Rich’s “Social Media in Retail” Presentation

I was fortunate enough to receive a preview of David Rich’s material for tomorrow’s fifth annual Food Industry Summit and while I’m not going to spoil the suspense entirely,  I felt it only fair to share a little bit of … Continue reading

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Keeping One Step Ahead of Consumers

According to the STORES Top 100 Retailers ranking, the most successful retailers in the industry are constantly reinventing themselves to stay one step ahead of the competition. Susan Reda, Executive Editor of STORES, the official magazine of the National Retail … Continue reading

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Word of Mouth: Marketer’s Best Friend?

Did you ever have a customer experience that went so badly in one store but so well in another? Did it make you wonder where the disconnect was? How could two stores selling the same basic merchandise do such different … Continue reading

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The Frustration Factor

Ever have this experience?: You’re waiting in line at the grocery store, when a new line opens up. The cashier yells, “I’ll take the next person in line!” And the 10 or so people waiting behind you rush over before … Continue reading

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You Get What You Give (Part Two)

What has Best Buy changed about the way they provide great service to their customers that has put them in such a enviable position? The article continues, “Analysts say Best Buy is executing well on all fronts. Its rapid expansion … Continue reading

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