In-Store Marketing Moving Digital
Posted: 15 January, 2009
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In-store marketing is starting to embrace technology to help reach consumers. Booz& Co. partners Matthew Egol and Christopher Vollmer discuss the direction of in-store marketing with their in depth report. It’s a no brainer for brands to use in-store marketing, as shopping is something everyone has to do. The dynamics in which in-store marketing is used, may be changing.
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