FreshDirect: Expanding the Brand

Online grocer FreshDirect is expanding their brand in a new direction. They are offering their services to companies at lunch time.

As reported in the NY Times, FreshDirect started a community outreach program “Smart Eating at the Office” intended to spread healthy eating through the cubicles. Over the past decade, fast food chains and restaurants have reaped the rewards of employee lunch hours, but FreshDirect is about to change that.
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