Tag Archives: icc

Helping You Make Things Less Complex

Customer Experience programs come in all shapes and sizes. It can be overwhelming. We at ICC strongly believe in a balance of objective and subjective feedback, a bias for action and a win-win mentality. What I have been seeing more … Continue reading

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Retail Benchmarks Holiday Season 2010 – Apparel Category

Sales, when done well, is simply helping other people get what they want. Just a little more of that kind of sales can make a huge impact on a retailer’s bottom line and may be the biggest take away from our retail benchmark study. Continue reading

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Mystery Shopping – a Real Value or a Real Bust?

When done right, Mystery Shopping is a tremendous asset for retailers. Results can be used right away to improve the customer experience and to motivate employees, optimize resources and improve operations in every way. Continue reading

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Keeping One Step Ahead of Consumers

According to the STORES Top 100 Retailers ranking, the most successful retailers in the industry are constantly reinventing themselves to stay one step ahead of the competition. Susan Reda, Executive Editor of STORES, the official magazine of the National Retail … Continue reading

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Word of Mouth: Marketer’s Best Friend?

Did you ever have a customer experience that went so badly in one store but so well in another? Did it make you wonder where the disconnect was? How could two stores selling the same basic merchandise do such different … Continue reading

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The Frustration Factor

Ever have this experience?: You’re waiting in line at the grocery store, when a new line opens up. The cashier yells, “I’ll take the next person in line!” And the 10 or so people waiting behind you rush over before … Continue reading

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