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Tag Archives: icc client exchange
Major Retailers Feel Consumer Squeeze
The 2007 Christmas season was disappointing to say the least. And so far, 2008 seems to forecast a possible recession that may come more quickly than anyone anticipated. No one will argue with the statement that times are tough. That’s … Continue reading
Retailers Create Loyalty with Customer Satisfaction
This past holiday season saw retailers pulling out all the stops with discounts, BOGO deals and the sights, sounds and smells of Christmas to induce shoppers to buy. But where was good customer service? Some retailers still don’t get it. … Continue reading
One Retailer’s Answer to Enhancing the Customer Experience
The customer experience is driven by product availability, convenience, and service. The quality of employees, the way they are managed, and their ability to support the customer experience often means the difference between retail success and failure. What’s one way … Continue reading
Thinking Out of the Box
Most retail businesses avoid risk, and it’s no mystery why. With daily announcements of divisions or entire retail companies shutting down, there is a fear of being next. Should companies invest more in their online presence? Lay off more people? … Continue reading
What’s Apple Got That Other Retailers Don’t?
Unless you’ve been living in a cave, you know that Apple is enjoying amazing success. Their stock is up almost 135% for 2007, compared to Google’s 52%, and the NASDAQ Index, up 12%. While the iPhone and iPod deserve some … Continue reading
Win Customer Loyalty By Simplifying Their Lives
Have you ever visited a petting zoo? In most petting zoos, you can put a quarter into a device that resembles an old-time bubble gum machine, and out will come a handful of treats to feed the barnyard animals. But … Continue reading
What Are People Really Saying About Your Company?
If you don’t know what people are saying about your company, you may be at a disadvantage. What’s one way to find out? Blogs. The blog is a phenomenon that has truly changed the way people communicate on the Internet. … Continue reading
Must All Research Be Useful, or Merely Interesting?
What is the point of interesting research that cannot be put to good use? Unfortunately, most marketing research is not very useful. It doesn’t help the customer, who may answer surveys with the best of intentions without ever knowing whether … Continue reading
Can a Customer Advisory Program Work For You?
Imagine the chaos that could ensue from trying to implement every suggestion your customers make. Sure, some of the ideas would be useful, but many simply wouldn’t fit with your company objectives or might require resources beyond your means. These … Continue reading
Disappointed Customers? How to Win Them Back [Part 2]
In Part 1 of this discussion, we discussed three excellent ways to sooth the angry customer and hopefully retain their loyalty. Handled properly, this is entirely possible. Now let’s continue on with several more ways: 1) Empower your Employees. Often … Continue reading
