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Tag Archives: In-Store Demonstrations
Using Storytelling to Keep the Customer Coming Back to the Store
When people’s time is precious and transportation costs are high, retailers can’t rely on the thinking that if they build stores, people will come. Instead, retailers must offer more than just a physical space that stocks merchandise. They need to entertain, educate and engage consumers to bring them to the store and make them never want to leave. Continue reading
ICC President & CEO David Rich to Speak at In-Store Marketing Summit
David Rich, President & CEO of ICC/Decision Services, will speak at the sold out In-Store Marketing Summit next week. Appearing with Jim Fuqua, Director of In-Store Experience at SUPERVALU, David & Jim will look at how to measure and impact … Continue reading
Tips for Holiday Retail Cheer
It’s a funny time in retail. The Holiday’s generally bring a surge of business as consumers splurge on gifts and other items to help brighten the season. However, this coming Holiday season feels very different. Nielsen tells us that consumers continue to make fewer trips to the store. Continue reading
