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Tag Archives: In-Store marketing
Consumers Procrastinate Back-to-School Shopping
Retailers, take notes. American families are putting off their back-to-school shopping in an effort to make sure they’re getting the best deals. Continue reading
Posted in Blog, Brand Experience, Customer Experience
Tagged Abercrombie & Fitch, Amazon.com, back-to-school, economy, In-Store marketing, NRF, recession, Retail, retailers, sales, Target, The NPD Group, Walmart
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ICC President & CEO David Rich to Speak at In-Store Marketing Summit
David Rich, President & CEO of ICC/Decision Services, will speak at the sold out In-Store Marketing Summit next week. Appearing with Jim Fuqua, Director of In-Store Experience at SUPERVALU, David & Jim will look at how to measure and impact … Continue reading
Shoppers Get More In-Store
What kinds of marketing activity really make the difference for consumers? In a recent survey, 69 percent of those polled called the in-store experience a “make or brake scenario.” Continue reading
Supervalu’s New In-Store Program
The in-store nutrition program is designed to help consumers understand nutrition guidelines and make healthier food choices. Continue reading
In-Store Marketing Moving Digital
In-store marketing is starting to embrace technology to help reach consumers. Booz& Co. partners Matthew Egol and Christopher Vollmer discuss the direction of in-store marketing with their in depth report. It’s a no brainer for brands to use in-store marketing, … Continue reading
