Tag Archives: in-store promotion

Ruby Tuesday increases in store promotions

Posted on March 11, 2009 by Tom

Ruby Tuesday is changing marketing tactics. The restaurant reduced marketing allocations for TV advertising to increase spending on in store promotions. Ruby Tuesday’s newest promotions center on the consumer experience while dining. Promotions vary from offering two-for-one sales and website … Continue reading →

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In-Store video promotions used by Tween Brands

Posted on February 20, 2009 by Tom

In-store video promotion is a growing trend. Meijers uses video at the point of sale and Betty Mills runs customer testimonials onsite. These are just two examples of the growing trend to use media for in-store promotions. Tween Brands is applying the same tactic but to their niche market. Continue reading →

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Retail Survival Guide: Keep it hot!

Posted on February 5, 2009 by Tom

Retailer’s first step is to entice consumers into the store. Don’t slash prices excessively, rather focus on exciting in-store promotions that draw consumers in. Continue reading →

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