Tag Archives: in-store promotions

Making In-Store Sampling A Consumer Hit

Posted on August 21, 2009 by Tom

Consumers are naturally drawn to free trials. Brandweek published an article that reveals good news that in-store sampling boosts repeat purchases. Though the report proves it’s worthwhile to offer free trials, brand managers need to measure the success of the … Continue reading →

Posted in In-Store marketing | Tagged , | 3 Comments

Innovative In Store Marketing Campaigns

Posted on April 8, 2009 by Tom

Retailers and brands are getting creative with in store promotions. The retail industry is weighing the options of slashing prices or changing marketing methods. Some attempt to do both, others are putting their dollar on creative promotions. UTalkMarketing.com this week … Continue reading →

Posted in In-Store marketing | Tagged | Leave a comment

In-Store Promotions: New Balance’s Quest

Posted on March 23, 2009 by Tom

New Balance will be emphasizing in-store marketing campaigns in hopes to reach consumers at point of sale. AdAge article discusses how New Balance has decided to reduce media advertising while focusing on in-store efforts. The promotions, targeted at the shelf, … Continue reading →

Posted in In-Store marketing | Tagged , | Leave a comment

Why consumer’s switch brands

Posted on February 3, 2009 by Tom

Over the holidays I was shopping in WalMart. Passing through the toy section, I noticed Mattel had a beautiful in-store promotion for the Barbie Brand. I was interested in what the promotion involved so I walked over to it. The booth was empty. The person responsible for handling the promotion was not around. I walked away disappointed. The Barbie brand’s promotion failed at the most important level – the consumer. Continue reading →

Posted in Brand Experience | Tagged , | Leave a comment