Tag Archives: Market Research

Customer Experience and the “Wow” Factor

Posted on March 25, 2008 by Tom

Safeway, one of North America’s largest food retailers, plans to remodel approximately 1,7000 stores by 2010. They have just completed the 1,000th remodel in Novemember. Safeway is calling this remodel “The LifeStyle Concept.” The retail chain is looking to expand … Continue reading →

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Less is More

Posted on November 28, 2007 by Tom

At the end of the day, mystery shopping reports may not be worth more than the paper they are printed on to the district and regional managers. The data should have the greatest impact on the front lines.

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