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Tag Archives: marketing
Mystery Shopping – a Real Value or a Real Bust?
When done right, Mystery Shopping is a tremendous asset for retailers. Results can be used right away to improve the customer experience and to motivate employees, optimize resources and improve operations in every way. Continue reading
Posted in Blog, Customer Experience
Tagged Customer Experience, customer experience management, Customer Service, electronic commerce, icc, marketing, motivating employees, mspa, mystery shopper, Mystery Shopping, mystery shopping programs, mystery shopping providers association, mystery shops, online shopping, real value, retailer, retailers, retailing, secret shopper, secret shopping, shopping, supermarket, virtual guest
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A New Twist on Geo-Targeting
The North Face, the outdoor and apparel retailer is testing a new geo-targeting strategy known as ‘geo-fencing’. Customers can opt-in to receive ‘auto check-in’ service which allows North Face to send an SMS message via a smart or standard cell … Continue reading
Posted in Blog, Customer Experience
Tagged business strategy, Customer Service, marketing, marketing strategy, social media
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Recession Resets Consumers’ Priorities
What does the customer want? It’s a question retailers ask themselves all the time. Continue reading
Posted in Blog, Customer Experience, In-Store marketing
Tagged business strategy, Consumer Research, economy, marketing, Pew, Retail, retailers
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Do Location-Based Social Networks Work for Your Company?
An AdAge.com post on Forrester Research’s study advises retailers to take a second look on whether LBSNs are right to include in their current marketing mix. Continue reading
Ruby Tuesday increases in store promotions
Ruby Tuesday is changing marketing tactics. The restaurant reduced marketing allocations for TV advertising to increase spending on in store promotions. Ruby Tuesday’s newest promotions center on the consumer experience while dining. Promotions vary from offering two-for-one sales and website … Continue reading
Retail: Will Kellogg’s brand shape matter?
The cereal king announced late January plans to test a new box shape. Battle Creek Enquirer reports Kellogg Co. will be determining if the new box shape takes up lass space on retailer’s and consumer’s shelves. In a retail store, … Continue reading
Nielson Steps Away from In-Store Auditing
The PRISM system was designed to offer such retailers as WalMart, measurement on audience shopping behavior and success of in-store marketing. Though Nielsen has decided to shut down the PRISM system, retailers and brands will still be looking for other auditing systems. Continue reading
