Tag Archives: marketing strategy

A New Twist on Geo-Targeting

Posted on October 20, 2010 by aposner

The North Face, the outdoor and apparel retailer is testing a new geo-targeting strategy known as ‘geo-fencing’. Customers can opt-in to receive ‘auto check-in’ service which allows North Face to send an SMS message via a smart or standard cell … Continue reading →

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A Wellness Marketing Strategy That Works Well

Posted on September 2, 2010 by Tom

Wellness is alive and well in consumers’ minds, but what does that mean for retailers? And what do consumers mean when they shop with wellness on their mind? Continue reading →

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