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Tag Archives: merchandising
Inspect What You Expect – In Store Audits Tell You What You Need to Know
In-Store Audits can tell you what’s happening ‘on the ground’, give you fresh insight and provide internal and external accountability. Do you have marketing agreements in place and the need to be accountable to brands? Do you contract out or run in-store demos? How do you know they’re being properly executed? Do you spend money for displays? How can you be certain they’re being properly set up and stocked? How do you know they’re being set up at every location? In-store audits put metrics in place so you can measure productivity, hold partners accountable and gather the information that can improve your business and your bottom line. Continue reading
Posted in Blog, Customer Experience
Tagged accountable, auditing, audits, brand integrity, in-store, measuring, measuring productivity, merchandising, metrics, Mystery Shopping, NARMS, productivity, retail compliance, retail merchandising, retail store audits, secret shopper, store, store checks, store displays, store locations, store sampling, STORES, supermarket compliance, Technology
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Souping Up Product Position
BBDO asked grocery stores if they would be willing to place chicken noodle soup in the cold medication aisle. Not only does this tactic seem incredibly smart, but it also makes a consumer connection by offering a choice in a direct, and yet entertaining and informative way.
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Retail Survival Guide: Keep it hot!
Retailer’s first step is to entice consumers into the store. Don’t slash prices excessively, rather focus on exciting in-store promotions that draw consumers in. Continue reading
Posted in Customer Experience
Tagged Customer Experience, in-store promotion, merchandising, Retail
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