Tag Archives: merchandising audits
Is Apple’s brand successful at Wal-Mart?
Earlier this year, discount retailer Wal-Mart started selling the iPhone. Starting to surface is the discussion on whether or not Apple will expand it’s product line on the retail shelves of Wal-Mart. Considering Apple has established it’s brand as the … Continue reading
Posted in Blog
Tagged Apple, brand strategy, merchandising audits, shopper intercept surveys
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