Retailers Get Mobile

Smartphone are quickly dominating the cellphone market. ZDNet reported iPhone users downloaded more than 60 million applications within the first month of the App Store’s opening. The availability of smartphone applications can be a retailer’s promotional dream.

Kroger’s recently jumped on the mobile bandwagon by allowing consumers to download coupons via their smartphones. The mobile coupon clipping was implemented nationwide involving national brands such as General Mills.

Customers with a Kroger Plus card can register for a mobile coupon account at www.cellfire.com. Once registered, consumers can search for coupons on the go or at leisure, with the chosen coupons loaded into their Kroger card. The coupons are redeemed at checkout.

The wave of mobile marketing is moving fast. Making both the smartphone market more attractive and allowing retailers to reach consumers on a different platform. The trend for retailers to use mobile apps will continue to grow. In the future, we may see customer feedback apps or a mobile suggestion forum. There are endless possibilities for companies to reach consumers using smartphone applications.