Using Short and Sweet Social Media Communication

It’s no secret that the majority of people have limited attention spans. We’re all busy and have dozens of things running through our heads at any given time. People want to get the most information in the shortest period of time in order to digest it and act on it.

The fact that there are character limits with many forms of social media communication is one of the reasons that it has become so popular. Individuals have had to learn to get straight to the point, and followers of their social media accounts don’t have to devote a whole lot of time or energy in learning from the business. It’s simply there, in your face.

My presentation at this week’s event was not among the longer ones, but the feedback I received was many people took away more information from my shorter talk than from ones that were much longer. Getting to the point quickly and concisely works in social media and in real life. Stick to this rule in the retail industry. Your customers will appreciate that you value their valuable time.

Sharing Resourceful Information Works for Brand and Self-Promotion

I was surprised at the number of people who approached me to chat after I finished my talk. While I gave some background about myself during the process, I primarily focused on social media in the food and retail industry. As with social media, the presentation of useful information that an audience or followers require generated more interest about my brand and my personal background.

This is exactly what you should hope to accomplish when using social media effectively. Pushy sales tactics are not always well-received, but if you pique their interest enough so they’re inspired to learn more, you’ve got a captive audience for brand marketing.

The coming year will be a good one for marketers to imprint upon their employees who interact with customers. Why? High unemployment levels will encourage employees to hold onto their jobs by being good at them. They will try harder.

Service will become your identity, not the product you are selling. Companies will learn from the online model of Amazon and Zappos who show that you can build a business based on service.
Along the same line, successful internet companies have trained consumers to look for highly personalized service. Internet sites greet us by knowing our names, habits, likes and dislikes. This expectation will transfer to face-to-face transactions and thus the bar will be raised.

Facebook, Twitter, and YouTube will force higher service levels due to the consumers’ ability to transmit satisfaction or dissatisfaction to a large audience. Brand marketers will have to react quickly and completely to avoid reputation damage. Brands are working quickly to increase their capability in the social networking medium.

This is only part of the list, but you get the picture. Almost every single factor for going to market is changing. Companies are finding out through experience and analysis that the common denominator is providing a great customer experience at every turn.