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Tag Archives: secret shopper program
Tell me what really happened
When you call an airline and try to rebook a flight, minutes can seem like hours. When you are calling in advance of a natural disaster while the Weather Channel is spinning apocalyptic predictions and the news ticker is scrolling … Continue reading
Mystery Shopping Program Frequency
One of the Most Frequently Asked Questions that I hear about setting up a mystery shopping program deals with frequency of shops. Should we choose once a day, once a week, once a month, or once a quarter? My answer is always the same: it depends on your program goals and your budget. Continue reading
ICC/Decision Services Launches Springboard Process Ensuring Successful, Results-Driven Customer Experience Programs
ICC/Decision Services, an international Customer Experience Management firm based in New York City incorporates 31 years marketplace experience to create The Springboard Process. Designed to successfully launch Customer Initiative Programs, SpringBoard ensures clients start right, finish strong and get results Continue reading
Using Mystery Shopping to Motivate Frontline Staff
How actively do your sales associates conduct follow-through selling? Mystery shopping can help you objectively assess compliance with selling guidelines, utilizing trained shoppers to visit your stores and observe how guidelines are followed. Shoppers are sent into your stores with … Continue reading
Mystery Shopping: Does It Cost Too Much?
Is cost keeping you from collecting information that leads to higher conversions? Information programs can cost much less than you’d expect– in some cases, as little as $35 per store. Consider the following two cases: Case 1. A national retailer … Continue reading
High Finance: Three New Trends in Mystery Shopping
Financial institutions wishing to ensure compliance with new industry regulations are partly responsible for the growth of the mystery shopping industry. As more regulations are implemented, evaluating employee performance is quickly taking a back seat to regulatory compliance as the … Continue reading
Three Easy Ways to Increase Sales
In good times and bad, retailers’ sales are related to several basic conditions: “¢ Store locations “¢ Merchandise offered “¢ Inventory “¢ Proximity to competition “¢ Staffing Beyond these basics are three additional, service-oriented ways to improve sales: 1. Increasing … Continue reading
Less Is More
Many times, market research departments are put in charge of finding a mystery shopping vendor. Marketing often requires extensive reporting, because they look at things from their viewpoint. However, in the end, it is the stores and the store management … Continue reading
