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Tag Archives: shopper intercept surveys
ICC/Decision Services Launches Springboard Process Ensuring Successful, Results-Driven Customer Experience Programs
ICC/Decision Services, an international Customer Experience Management firm based in New York City incorporates 31 years marketplace experience to create The Springboard Process. Designed to successfully launch Customer Initiative Programs, SpringBoard ensures clients start right, finish strong and get results Continue reading
Three Ways Shopper Intercept Interviews Get the Job Done!
Shopper Intercept Interviews solve all of the projectability problems of focus groups while still offering a customer-centered format that allows an interviewer to ask broad questions with direct follow-up questions that capture the most important and relevant concerns of your … Continue reading
Is Apple’s brand successful at Wal-Mart?
Earlier this year, discount retailer Wal-Mart started selling the iPhone. Starting to surface is the discussion on whether or not Apple will expand it’s product line on the retail shelves of Wal-Mart. Considering Apple has established it’s brand as the … Continue reading
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Tagged Apple, brand strategy, merchandising audits, shopper intercept surveys
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Most Customer Satisfaction Surveys Aren’t Useful.
There is a Harvard Business Review article entitled “The One Number You Need to Grow”. In it, the HBR teases us with the following nugget: “If growth is what you’re after, you won’t learn much from complex measurements of customer … Continue reading
What Gets Measured, Gets Done
Good businesses are always measuring progress – – sometimes in the unlikeliest instances. Years ago, retail magnate Marshall Field was walking through the original store that bears his name in Chicago. In doing so, he overheard a clerk arguing with … Continue reading
Posted in Blog
Tagged customer experience programs, Mystery Shopping, shopper intercept surveys
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